As a food writer who spends a large portion of her time developing, testing and editing recipes, I’ve worked my way through hundreds, maybe even thousands, of recipes, some notably better than others. Sure, a stunning hero shot might be what draws most people in initially (see: Instagram or Pinterest). But unless the copy is…

Whenever anyone hears that I write for the beauty industry, the first thing I hear is, “What a fun job!” And they’re absolutely right…sort of. Beauty can be a notoriously challenging vertical to write for. It’s tricky for potential customers to look at a tube of lipstick or a vial of serum and understand whether…

Tell people you write about real estate, and they assume you’re hammering out crafty copy that homebuyers must interpret when sifting through dozens of residential property listings. “Cozy” equals “cramped.” “Convenient location” means “the freeway runs right through your backyard.” And “handyman special” translates as “You will absolutely empty your bank account making this thing…