A Novel Approach to Business Writing

Have you ever found yourself struggling to write something at work?  You might have all the empirical data you need to write a persuasive case study, or a great idea for a blog post.  But when you sit down to write, you just spin your wheels and get stuck. I knew this feeling well when…

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Testing Your Brand Message

There’s an art to telling the story of your brand. Whether you’re trying to convey your message through a brief slogan or a more in-depth communiqué, finding the right combination of words to drive customers to your door can sometimes feel like throwing darts against a board. What you say might stick. But how do…

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