Posts by Jason Rogers
What is Website Copywriting?
We look at why website copy is important for your business, SEO strategy, and user experience. Plus we give you the best practices to follow!
Read MoreWhy Sales Collateral Is Important—and What Types to Use
We take a look at what is sales collateral, why it’s important, and how do you write sales copy that sells!
Read MoreMake Social Media Work for You
We give you a rundown on what businesses should post on social media, content ideas, and when to hire a social media manager!
Read MoreCopywriting 101: What Do Copywriters Do, Exactly?
We give you a rundown of the role of copywriters, how they benefit your company, and how do you know if you should hire them.
Read More2021 End of Year Blog
We look back at the past year (what this has meant for us both professionally and personally) and what we look forward to in 2022.
Read MoreThe Re-Awakening: Content Marketing as Brands Get Back to Normal
As the world begins to slowly (and cautiously) re-open for business, one of the most common requests we get from clients is to help them pick up where they left off. That can mean a lot of different things. Sometimes, it’s helping them complete a whitepaper or thought leadership piece that was pushed to the…
Read MoreHow to Ensure Your Content Evolves with the Times
“Don’t reinvent the wheel. Just realign it a little.” -Anthony J. D’Angelo, education pioneer Your content touches everything you do. It is the face and voice of your marketing strategy, the spear thrust of your sales outreach, and the persuasive power of your demand generation. Your brand messaging, customer experience, and market differentiators are only…
Read MoreWhy Copywriters Will Be Vital in the 2020s
As 2020 rolls on, automation and A.I. are hot topics on the mind of nearly every business. From local start-ups to multinational enterprises, scaling up is the way to reach more customers, and the prevailing logic is that automation—in everything—is the best way to scale. But there is one notable area of marketing where automation…
Read MorePersonalizing Content at Scale
Successful relationships are all about creating personal connections. And the same goes for successful account-based marketing campaigns. Account-based marketing (ABM) is based on the absolutely true principle that marketing is much more effective when efforts are directed towards the quality of each individual outreach, rather than the raw quantity of those outreaches. Instead of casting…
Read MoreCopywriting for Print vs. Digital
Copywriting is copywriting, any way you slice it. Right? For professional writers weighing the differences between writing for print and writing for digital, this distinction is important. And understanding it can mean the difference between a portfolio of satisfied clients, and a string of embarrassing rewrites. So, what are these key differences to remember, and…
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