Posts by Michael Gaylord
The Most Difficult Assignment: Putting Wordsmithie’s Diversity/Equity/Inclusion mindset into words
Baring your company’s soul on such a significant and sensitive question—and doing so authentically—can feel like a highwire act. Here’s ours.
Read MoreUkrainian Words We Love
We want to share some “Ukrainian Words We Love” along with pronunciations, so you can say them in Ukrainian.
Read MoreWhat’s a Brand Bible, and What Do You Need to Make One?
It happens more and more these days. Young, scrappy startups want copy and some taglines for their new app, gizmo, or e-commerce initiative. Maybe they’re even open to a new name. “Tell me about your brand,” I ask to get the ball rolling. Is there an existing style guide? Press releases, sell sheet, or an…
Read MoreFreelancer Tool Kit
Sometimes we yearn for change, and sometimes change happens to us unexpectedly (as it has lately). Whether by choice or circumstance, there comes a time when many of us come to a fork in the road on our work journey. Working for a company is great if you’re getting paid well for your passion and…
Read MoreThe VR Revolution: Where Do We Fit In?
At Wordsmithie, we’re thinking a lot about the power that virtual reality has to usher in creative, social, and commercial change. As the VR community of creators, producers, and engineers pushes ahead at lightning speed, we are excited about VR’s potential for our clients, our industry, and ourselves. Immersive experiences I’ve always believed in the…
Read MoreMessaging 101: Its All About Me
Working a great deal of the time with startups and tech giants alike as we do at Wordsmithie, it’s exciting to be in on the ground floor of new ideas. Creating buzz around a new product or service and crafting the words and phrases that will connect it to people is one of the most…
Read MoreTranslating Your Brand Messaging
It’s really endearing to hear the English-language foibles made by my Spanish husband, the charm of which sometimes keeps me from correcting him. “Meryl Eh-streep went to jail,” he said to our friends one evening at a dinner party. “What? She went to jail??” We native English speakers dropped our forks in disbelief . (He…
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