Postings

A close-up of a person holding a vintage camera with a large lens and an attached digital viewfinder, as well as a smartphone in their other hand.

A Guide to Improving Long Form Content with Visuals in 2024

26 April 2024

If your business’ value isn’t easily captured through short social posts, you’re in luck! A few years back I used this space to discuss Graphic Design Trends for Long Form Content, which was followed by insights into how to use visual images to support copy. Fast forward to 2024. How do we best leverage visual…

A group of Lego heads in a line, each denoting a different facial expression as a nod to AI developing its emotional intelligence.

Is AI About To Change How We Write…Again?

12 April 2024

Not too long ago, in a post about using AI to generate a case study, we wrote the following statement: “Generative AI is not quite there yet. In short, AI tools fail to write like a human. Which is exactly what we’d expect, because…well, AI isn’t human.” To put it another way, we argued that…

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How to Write an Impact Report in 2024

25 March 2024

Whether it’s addressing an issue or showcasing your contributions, here’s our guide on how to write a report that effectively engages.

Creating Content People Will Actually Read

11 March 2024

There’s a lot of content out there, so how can we cut through the buzz and create impactful content people will read? Read on to find out!

This Client Case Study Was Created With Generative AI (And, Spoiler Alert: It Needs Work!)

26 February 2024

Can you use AI tools to create a compelling case study? We take a look at the approaches of AI, its challenges, and the results.

A Guide to Repurposing Content in 2024

12 February 2024

Breathe new life into your content by making updates and repurposing its media. This is how to make content work smarter, not harder!

Where to Distribute Content After Publishing a Blog Post

29 January 2024

From social media to specific user platforms, check out where to effectively distribute your blog posts to maximize reach and engagement.

A digital rendering of numerous interconnected microchips forming a vast network, with a prominent chip in the center featuring the ChatGPT logo in neon teal against a black background.

Use AI to Inspire Your Writing: 7 Tips to Spark Creativity

15 January 2024

Explore 7 tips to fuel your writing with AI, from sparking creativity to enhancing your style with Eve Connell’s expert insights.

Kicking Off 2024 and Looking Back at 2023

31 December 2023

Our CEO and founder, Laura, reflects on how 2023 has been for the business and what to expect in the coming year.

A notepad opened to a blank page with a pencil in the middle.

Staring at the Blank Page (Screen): How Can Writers Begin?

27 November 2023

When taking on a new blog client, where do writers even start? Here are our five tips to cover all the bases before you type your first word.