Technology

human-created content in the AI era

How to Preserve Your Brand’s Human Voice in the AI Era

30 October 2025

Discover how preserving human-created content keeps your brand’s voice authentic and future-proof in the age of AI storytelling.

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The Automation Paradox: Why AI Needs Rick Rubins

30 September 2025

When Anderson Cooper asked legendary record producer Rick Rubin what he actually does in the studio, Rubin admitted, “I have no technical ability, and I know nothing about music.” Then he added, “Well, I know what I like and what I don’t like. And I’m decisive about what I like and what I don’t like.”…

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Human Storytellers Reach Emotions AI Can’t

19 September 2025

Why the human touch still connects with audiences, and how AI can help Who, or what, should write the stories we use in online content, executive speeches, brand marketing, and more? A recent job posting at OpenAI, among others, begs the question. The ad was for a “content strategist” with responsibilities including “create, write, and…

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How To: Train Custom Chatbots with Custom Business Data

06 June 2025

Take a look at the importance of AI chatbot training, how to choose a chatbot platform, the process of training a chatbot, and more.

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How To: Optimize Your Content in the Era of AI 

07 March 2025

We cover how to adjust, optimize, and promote your content in this new age of AI content marketing — all without losing the human touch.

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Unlocking AI’s Potential for Design Teams: What Marketing Leaders Need to Know

09 December 2024

With so many AI design tools at our disposal, find out how your marketing team can spark creativity and harness this technology effectively.

An artist’s illustration of artificial intelligence (AI). This image represents how machine learning is inspired by neuroscience and the human brain.

How To Use AI for Creative Work

18 November 2024

Is there space for AI in the creative world? We’ve put together a few do’s and don’ts, including brainstorming and refining AI outputs.

A chess board with the main focus showing a bishop in front of the King to represent how AI can be used in business.

AI for Strategy Work

28 October 2024

Beyond content creation, AI can be used for strategic work and design. Learn to analyze your business, forecast, set goals, and more with AI.

An artist’s illustration of artificial intelligence (AI). The image shows bright ribbon-like material shaped in the profile of a person to depict how AI can be used creatively.

5 Ways to Use AI: Practical Tips for Marketing Executives

11 October 2024

With so many AI tools at our fingertips, do we really know how to use them? Find out how you can use AI and what software you should try.

An AI robot sitting down at a desk with both hands on an open book.

Using AI Prompt Libraries to Get Useful Results Faster

06 September 2024

The two biggest roadblocks to generative AI usage are often how to create prompts that get the desired results faster, and finding ways to use AI that can help you and your team do more. That’s what makes prompt libraries such a game changer for organizations looking to use AI. Prompt libraries are carefully crafted…

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