The first paragraph of your press release should include the whos, whats, whens, wheres, and hows of your announcement. Then take a deeper dive in the second paragraph. Just the facts up-front!

When you finish your next piece, make one more pass. Look for any word over eight letters, and cut it in two. Every time we swap a long word for a short one, we make our message twice as easy for the reader. Shorter and simpler for the win!

When it comes to headlines, use numerals instead of spelling out numbers. This better grabs the reader’s attention, even though it makes your 7th-grade English teacher wince if the number is under 11. Digits for the win!

When crafting a bulleted list, make sure your items follow the same structure, such as starting each with a (different) verb or making each item a question. The goal? Clean, consistent, and clear!

When pitching guest blogs to other websites, they probably won’t be interested in more of the same stuff that their own writers produce. Aim to give them unique-but-related expertise that’s also within their editorial standards. Balance blending in and standing out!

When crafting content for your product or service, think about the questions your customers might be asking, and make sure your value props answer them. Search engines will also reward you with better results. Keep it conversational!