Revisit your brand every once in awhile
Keep your brand up-to-date by staying in touch with what’s happening in your field — the latest technologies, techniques, trends, and styles. Keep it fresh!
Read MoreYou’re a storyteller. Sing it!
You don’t have to tell your whole life story to the world, but if you were to describe your public persona as a character, what would she or he be like? Resonate with others. Get a little personal!
Read MoreThe ears have it.
More searches, shopping, and content consumption are happening with voice commands over car and home smart speakers, smart phones, and earbuds. Make sure your content is voice-ready by doing things like writing your FAQ pages in conversational language or structuring your SEO content to answer the who, what, where, or how that people want to…
Read MoreKeep asking. Fuggedabout the answer.
Keep the juices flowing with the starbursting technique by asking more questions instead of seeking the answer. A statement like “Our new smartphone should have the best low-light camera” could be followed with a question: “What does the customer for that look like?” Just like your favorite two-year-old, keep the questions coming!
Read MoreLet your customers teach you their voice.
You need to be able to relate to your customers in order to engage with them in a deeper way. Don’t invent a messaging strategy from scratch. Instead, invest your time into learning what your customers already resonate with. Make an effort to learn who they are, where they are, and what they respond to,…
Read MoreBrainstorm your brainstorm.
If you’re leading a brainstorming session, you should bring some inspiration from any existing strategy and research, but you can also gain inspiration from unexpected things that you may encounter. So, keep an open mind, and let the world be your spark!
Read MorePut a face to the name.
87% of remote workers feel more connected to their team with video conferencing. Texts and emails are great to keep the communication going, but seeing a smile and hearing a laugh every so often makes working at a home office feel much less lonely. Choose software that’s easy to use. Google Meet is good for…
Read MoreTake the opportunity to link to other assets.
Whenever possible, direct your users to interact further with your brand instead of ending the conversation. For example, include links to 1-3 other pages/content assets in the “thank you” message after someone completes a form.
Read MorePass the cocktail party test.
When thinking of a name for your business, make sure it can be easily found when recommended by word of mouth. For example, if you register your business name as “Hony”, you’ll need to spell it out for people you meet at networking parties, otherwise they’ll likely end up googling “Honey”.
Read MoreOrganize meetups with your remote team.
Video conferencing does a great job of building team spirit. However, meeting your co-workers in real life is an experience that technology has yet to replicate. Think about quarterly regional get-togethers or annual global meetups to get staff together. Once people connect and build rapport in person, it can make remote work run more smoothly…
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