Trust and Native Advertising

We’ve followed the controversy about native advertising with a lot of interest. The Federal Trade Commission (FTC) has been scrutinizing—and may even attempt to regulate—the way that media and brands…

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Writing in the Client’s Voice

Everyone has something to say, but does everyone have a voice? Having collaborated on many projects with a wide range of professionals, Wordsmithie’s answer is “Yes!” The explosion of social…

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Testing Your Brand Message

There’s an art to telling the story of your brand. Whether you’re trying to convey your message through a brief slogan or a more in-depth communiqué, finding the right combination…

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