Creating a strong case study, white paper or website requires a good working relationship between the client and agency. Communication must be honest and open. And, as in any relationship,…
Everyone has something to say, but does everyone have a voice? Having collaborated on many projects with a wide range of professionals, Wordsmithie’s answer is “Yes!” The explosion of social…
There’s an art to telling the story of your brand. Whether you’re trying to convey your message through a brief slogan or a more in-depth communiqué, finding the right combination…
We write a lot of case studies at Wordsmithie. They’re prime marketing tools for many of our clients, who use them in print, digital and web formats. A good case…
If I cut the length of her web articles in half, a client recently asked, could I write "two stories for the price of one?" I explained that it would…