Remember the Proverb — and Be Ready
Your plan has a hole in it. It doesn't matter what sort of plan it is. A launch plan. A marketing plan. A communications plan. Whatever it is, it has…
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October 2, 2014
Working Effectively With Your Graphic Designer
Collaborating with a graphic designer on any project can take a leap of faith. Will your creative vision be carried through, your brand standards respected and your deadlines met? Here…
September 25, 2014
Ten Tips for Conducting Interviews
Whether writing bios for a company website, ghostblogging articles or gathering background info for a case study, writers often don the journalist's hat and conduct interviews. We interview all kinds…
September 18, 2014
Collaborating with Wordsmithie
At Wordsmithie, we’re always looking for ways to work more efficiently with each other and our clients. One way we communicate smoothly with clients—from our introductory call, through scoping the…
September 11, 2014
Working with Your Copywriter
We know that some agencies keep a wall between you and your copywriter. Everything passes through your account exec, with no direct interaction between you and the person banging out…
September 4, 2014