We are often attracted to bright, shiny things – people and ideas and projects that sparkle and pop. You know how much more invested you are in work – your own or work you do for others – when a project is one you can really get behind. Sure, we all might have to engage in tasks that aren’t as enthralling or exciting. Yet our clients and our professional reputations require that we do good work, regardless, or a competitive marketplace will eat us alive.

When we do what we love, we excel – even when seriously challenged (maybe even especially so). It’s easy to feel the difference between handling a task and handling it well. This difference often comes down to choice. When we’re free to choose how / why / with whom we work, we are naturally empowered to enjoy that work, unleash creativity, and provide more fulfilling solutions.

But how can we find that initial jolt of inspiration to ignite our best?

Shared values spark creativity

If lucky, we are able to choose projects and clients that share our core values – connecting to community, providing educational or leadership opportunities or designing without boundaries, for example. Engaging with work we’re passionate about naturally frees up creative energy and solutions. Consider a recent conversation with a colleague about something you’re both keen on. Your voice exhibited excitement while you presented interesting details to engage your partner in the account. Long story short: when you’re excited, we’re more likely to be, too. Enthusiasm easily transfers to others. Problem-solving sessions injected with energy stretch participants beyond obvious answers.

Like attracts like

You’re clear on what you most value. You collaborate with teams who share your interests. You care about project outcomes and always strive to provide the best work. Clients take notice and request longer engagements or refer your expertise to others. The product doesn’t have to be internationally groundbreaking. Solid, creative work garners attention in circles of any size.

And yet at the same time, all good work requires a certain amount of uncertainty or risk, moving people out of the comfort zone. When you look towards work that aligns with your passions, values, and interests, you’ll be reaching towards better work and deeper satisfaction.