case studies

Red heart on a pink enter button on an otherwise white keyboard, symbolically implying making writing / typing personal.

Make it Personal

18 May 2021

Virtually every tech business posts stories about their customers’ wins with their products or services. Call them case studies, customer successes, or use cases, these pieces follow a standard pattern: the customer (a business) has a problem. They find a technology solution. They get positive results, preferably quantified with numbers. Happy ending. These stories obviously…