design

Two artists sitting on the floor, with multiple sheets of paper fanned out in front of them.

Briefing Your Brand

30 August 2024

You’ve worked hard to build your business—and your brand represents its reputation and its promise. And as important as logos, fonts, graphic styles, and color palettes are, your brand is about more than just these visual elements. Your brand begins with the messaging you want to convey to your audience, and the voice you communicate…

A black and white dartboard with a yellow dart on the penultimate circle to illustrate that businesses should focus on their audience.

Know Your Audience: The Key to Impactful Content

29 July 2024

Crafting compelling content without a clear picture of your intended audience is like shouting into the void. We’ve said it before, and we’ll say it again: To create impactful content, you’ve got to know who you’re writing for (and why), so you can tailor your message for maximum impact, engagement, and retention. Understanding your people…

A man in front of a laptop and microphone, looking into the laptop screen.

Social Media Design Best Practices: Seven Tips For Creating Designs That Stand Out In Today’s Crowded Social Media Landscape

15 July 2022

We give you the rundown on the best social media design practices. From typography, photography to audio clips, you must check out our tips!

New York's Time Square at night.

What is Ad Copy? Write Ad Copy That Converts – Tips & Examples

04 February 2022

On our blog, we define what ad copy means as well as provide some helpful tips and tricks to ensure that your copy will be a success!

Cluttered table of a graphic designer with a pen, a sharpener, a laptop with a drawing on the screen, a sketch, color swatches, and a pencil case saying toolkit

Ch-Ch-Changes. Or, the graphic designer, mid-career

28 June 2021

In my previous blog post, I talked about the graphic design evolution brought upon us by the COVID-19 pandemic. But it also got me thinking about the more gradual changes I’ve witnessed in my twenty years as a graphic designer, and how very different things are now compared to when I began. As with a…

How the Pandemic Helped Push Graphic Design Forward

30 March 2021

Well, this COVID-19 thing really threw a wrench into the works, didn’t it? What should have been another routine—ahem—year for us graphic designers instead turned into a mad scramble for new and innovative ways to reach clients and potential clients, particularly in the business-to-business world that I work in. Certainly, in my 20-plus years as…

2021: New Year, New Design Trends

16 December 2020

Wow, what a year it’s been. 2020 has been a rough one and the design world has had to adapt along with everything (and everyone) else. So, let’s revisit my graphic design predictions for 2020, and then see where I think we’re headed for 2021. For 2020, I figured that monochromatic layouts would be popular.…

In 2020, good design isn't just desirable; it's expected from an SEO perspective as well as user experience perspective.

Graphic Design Trends for Long Form Content

28 May 2020

SEO loves long form content, and, so do readers. But, there’s more to a successful long form piece than 2,000 words, and that’s where good design comes in. In 2020, good design isn’t just desirable; it’s expected. But, how do you elevate your long form online output with good design? What are the leading creators…

Picture Perfect: Using Visual Images to Boost Your Copy

01 December 2019

As the old saying goes, a picture is worth a thousand words. Good quality pictures evoke emotion, and emotions often lead to action. And, most importantly, action means success for your campaign. Once you see how visual support can enhance your written copy, you may never go without it again. The right visual components, combined…

5 of the Best Websites for Graphic Design Inspiration

16 September 2019

You’ve been there, sitting in front of your computer—late at night, maybe—with a hard deadline looming and the as-yet unfulfilled promise of three layout options hanging over your head. You need some inspiration, perhaps served with a side of distraction. Here are five fantastic web sites that I’ve turned to for ideas, and, diversion. The…