Digital Marketing During (and After) Covid-19
To say that times are tough seems trite, at this point. For the last six weeks, if not longer in some places, people have been living in a “new” reality…
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May 12, 2020
Updated: Marketing Copywriting for the Tech and Startup Industries in 2020
Several years ago, I wrote about writing for the tech and startup industries and got a lot of heat for it. Mostly, people had qualms with my combining the two…
January 17, 2020
What’s New In Social Media In 2019—And What It Means for Your Business
Who remembers when Instagram said goodbye to chronologically ordered posts in 2016 and tweaked its algorithm to reflect the photos they thought we’d appreciate most? Or how about when Facebook…
May 6, 2019
How Marketers Can Use VUI to Their Advantage
Advances in voice user interface (VUI) technology mean its presence is “heard” nearly everywhere. Voice commands and small conversations with virtual assistants to get information, drive, cook and more, are…
April 12, 2019
Five Ways to Effectively Use a Landing Page with Social Media
One of the must-have online marketing tools is a well-designed landing page. Landing pages are essential to B2B and B2C services when marketing a product, and, when done right, can…
September 14, 2018