SEO

A great SEO strategy leads to more site visitors , which you can track in Google Analytics.

Why You Need an SEO Strategy

19 August 2020

SEO, aka Search Engine Optimization, is the process of analyzing and improving a website to increase rankings on search engine results pages (or as SEO geeks call it, SERPs). When a user searches for something on a search engine, the pages that come up on the first page are considered the most relevant, best results…

In 2020, good design isn't just desirable; it's expected from an SEO perspective as well as user experience perspective.

Graphic Design Trends for Long Form Content

28 May 2020

SEO loves long form content, and, so do readers. But, there’s more to a successful long form piece than 2,000 words, and that’s where good design comes in. In 2020, good design isn’t just desirable; it’s expected. But, how do you elevate your long form online output with good design? What are the leading creators…

Alt Tags for the Win: Best Practices for SEO in 2019

27 September 2019

Alt text, also known as alternative text or, more commonly and incorrectly as “alt tags,” is part of HTML code used to describe the appearance and function of an image on a webpage. Alt text was created to make websites more accessible for visually impaired users. Screen readers can audibly read an alt attribute, so…