white papers and case studies

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Is Long Form Copy Dead?

24 September 2023

Your content should reflect what you hope to achieve and what your audience resonates with the most. Does long form copy still work? Read on.

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Why Sales Collateral Is Important—and What Types to Use

27 September 2022

We take a look at what is sales collateral, why it’s important, and how do you write sales copy that sells!

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Does Everyone Really Need an Editor? (And what do editors do anyway?)

02 July 2022

We talk about the importance of having your worked edited, and the different types of editors out there to help.

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How to Write a Business Case Study that Engages Customers

07 February 2022

We give you the full scoop on why a business case study is important and how to write one that engages customers.

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Make it Personal

18 May 2021

Virtually every tech business posts stories about their customers’ wins with their products or services. Call them case studies, customer successes, or use cases, these pieces follow a standard pattern: the customer (a business) has a problem. They find a technology solution. They get positive results, preferably quantified with numbers. Happy ending. These stories obviously…

writing case studies always requires asking the right questions, in the best and clearest way possible.

Key Questions to Ask in a Case Study Interview

30 June 2020

Case studies are a great way to show how your business helps customers solve problems in the real world. A well-written case study uses lively quotes, interesting examples, and juicy anecdotes to engage prospects and differentiate your business from the competition. Most clients should be happy to talk about their experiences and toot both your…

case study

How to Ask Case Study Interview Questions

05 December 2018

“Sure, sure. But why should I believe you?” This is the perfectly fair question that marketing and advertising professionals dread from customers. Because it’s a very good one! Why should customers believe someone who they know is trying to sell them something? That is exactly why case studies are so powerful, and why knowing how…

Financial Firms Still Need Good Copy

26 November 2017

Not long ago I sat down in a meeting with a global bank and could see that many junior and mid-level staff were skeptical about the need for my services. Sure, people don’t read as much as they used to, but they still need signposting and, although we may not pay as much attention to…

Social Media for Real Estate: A Case Study

03 March 2017

At Wordsmithie we work with clients in numerous sectors, including the food, beauty, education and tech industries. Each area in which we work presents different challenges. The real estate industry is no different. Brokers and agents trying to use social media face particularly difficult obstacles when it comes to presenting properties to a targeted, relevant audience.…

Working with Your Wordsmithie Creative Team

16 February 2017

Wordsmithie has been a wonderful partner, working alongside us on everything from content planning and strategy to white-paper, case-study and tip-sheet writing. They really ‘get’ us, and know how to shape and share information that resonates with event organizers. – Megan Buell, manager, lead generation, Eventbrite  Your direct connection to top talent Some agencies create…