Red heart on a pink enter button on an otherwise white keyboard, symbolically implying making writing / typing personal.

Make it Personal

Virtually every tech business posts stories about their customers’ wins with their products or services. Call them case studies, customer successes, or use cases, these pieces follow a standard pattern: […]

writing case studies always requires asking the right questions, in the best and clearest way possible.

Key Questions to Ask in a Case Study Interview

Case studies are a great way to show how your business helps customers solve problems in the real world. A well-written case study uses lively quotes, interesting examples, and juicy […]

case study

How to Ask Case Study Interview Questions

“Sure, sure. But why should I believe you?” This is the perfectly fair question that marketing and advertising professionals dread from customers. Because it’s a very good one! Why should […]

Financial Firms Still Need Good Copy

Not long ago I sat down in a meeting with a global bank and could see that many junior and mid-level staff were skeptical about the need for my services. […]