Postings
How to Write a Business Case Study that Engages Customers
We give you the full scoop on why a business case study is important and how to write one that engages customers.
Postings
We give you the full scoop on why a business case study is important and how to write one that engages customers.
Postings
Virtually every tech business posts stories about their customers’ wins with their products or services. Call them case studies, customer successes, or use cases, these pieces follow a standard pattern: […]
Postings
Case studies are a great way to show how your business helps customers solve problems in the real world. A well-written case study uses lively quotes, interesting examples, and juicy […]
Postings
“Sure, sure. But why should I believe you?” This is the perfectly fair question that marketing and advertising professionals dread from customers. Because it’s a very good one! Why should […]
Postings
Not long ago I sat down in a meeting with a global bank and could see that many junior and mid-level staff were skeptical about the need for my services. […]