When everything these days feels BIG and OVERWHELMING, let’s focus on an impactful micro-concept for writers and presenters: chunking. It’s not a new technique, but one that needs embracing since…
Like everyone else, we were thrilled to see 2020 leave town on the horse it rode in on (trailing a few folks behind it, eating dust with every clip-clop). The…
What drives a great story? The devil does, of course. Having something interesting to say--what novelists would call a good plot--is essential, but a great story hinges on its minutia.…
It happens more and more these days. Young, scrappy startups want copy and some taglines for their new app, gizmo, or e-commerce initiative. Maybe they’re even open to a new…
We’ve all seen it. We’ve even all done it. The typo, the doubled or omitted word, the malaprop. At best, it’s a barely noticeable oversight; at worst, you’ve become a…