Postings
The Re-Awakening: Content Marketing as Brands Get Back to Normal
As the world begins to slowly (and cautiously) re-open for business, one of the most common requests we get from clients is to help them pick up where they left […]
Postings
Win the Web: Create actionable content chunks that engage
When everything these days feels BIG and OVERWHELMING, let’s focus on an impactful micro-concept for writers and presenters: chunking. It’s not a new technique, but one that needs embracing since […]
Postings
Storytelling in Business: the Devil is in the Details
What drives a great story? The devil does, of course. Having something interesting to say–what novelists would call a good plot–is essential, but a great story hinges on its minutia. […]
Postings
The Duck Does Not Speak: What’s in Your Brand Bible?
It happens more and more these days. Young, scrappy startups want copy and some taglines for their new app, gizmo, or e-commerce initiative. Maybe they’re even open to a new […]
Postings
The Devil is in the Details: 8 Tips for Error-free Content Writing
We’ve all seen it. We’ve even all done it. The typo, the doubled or omitted word, the malaprop. At best, it’s a barely noticeable oversight; at worst, you’ve become a […]