Postings
Writing a Press Release that Gets Attention — and Results
We talk about why you need a press release and how to attract media attention. From formatting to writing the copy, read on to learn from us.
Postings
How to Create a Catchy and Effective Call to Action: 9 Best Practices
We talk about what makes a call to action (CTA) effective, and offer some best practices that you should try!
Postings
Why Sales Collateral Is Important—and What Types to Use
We take a look at what is sales collateral, why it’s important, and how do you write sales copy that sells!
Postings
Does Everyone Really Need an Editor? (And what do editors do anyway?)
We talk about the importance of having your worked edited, and the different types of editors out there to help.
Postings
B2B Copywriting: What Kind of Writing Sells to Other Businesses?
We look at the differences between B2B and B2C copywriting, and if it really matters if a copywriter has experience in one or the other.