Musings on words, work, and the modern agency.

The most valuable role for AI in case study development isn’t writing your story. It’s helping you get a stronger, better-supported story more efficiently. AI can help you do just that. But when AI is used indiscriminately, it can also blunt the very things that make stories worth telling, compromising a brand’s authenticity, credibility, and differentiation.

Learn how to build your own Creative Fidelity Score (CFS) engine—a practical, AI-powered brand guardian that evaluates content against your guidelines, messaging, and creative standards so you can scale without sacrificing what makes your brand distinctive.

AI can definitely be a boon to content creators. It can generate hundreds of taglines, synthesize research, surface fresh themes and draft decent first passes of outlines, blogs, and whitepapers—all in seconds. But as marketing leaders have discovered, speed alone is not a strategy. And it comes at a cost to the brand you’ve worked so thoughtfully to create.

ARIA blends AI and skilled human editors to refresh legacy content, then ideates a fresh spin on the original topics, creating detailed concepts and final assets in multiple…

When OpenAI’s ChatGPT hit with the force of a tornado in November 2022, many of us felt like Dorothy, trapped in her spinning farmhouse during a twister.

Breathe new life into your content by making updates and repurposing its media. This is how to make content work smarter, not harder!