Posts by Fritz Holznagel
Your Guide to Fresh Ideas: How to Ideate and Craft Compelling Content
What are some fresh and unique content ideas for a video, a white paper, or a blog post? And how can you and your team, amid your busy working life, come up with them? We’ve talked before about some of the tips and tricks of the writing trade, and how to cut through the noise…
Read MoreCut Through the Noise: How to Get Eyeballs on Your Content in a Crowded Digital World
The Earth’s population has just topped 8 billion people—and 7 billion of those people are writing content online. Or so it seems. With newsletters, Substacks, blog posts, tech manuals, long-form copy, and threads on social media, there’s a lot of copywriting competition out there. Your company’s brilliant content has to fight for attention with influencer…
Read MoreA Guide to Repurposing Content in 2024
Breathe new life into your content by making updates and repurposing its media. This is how to make content work smarter, not harder!
Read MoreIs Blogging Dead?
With the rise of the metaverse, is there room for blogging in the content world? We look at how AI may help and why it’s still important.
Read MoreHow to Write a Great Video Script in Four Easy Steps
Unsure of where to start with a video script? Here’s a practical guide on how to write a video script that will attract your audience.
Read MoreThe Best Taglines on the Market (and How to Write Your Own)
We look at some of the best taglines for inspiration, plus how to write your own great tagline and how to know if it works!
Read MoreHot Writing Tip From Rihanna and Burt Bacharach: Keep It Short
We take a look at why short words are dominating pop music, and how we can apply this to our writing to make our message easier to digest.
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