Posts

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Winning Strategies: How to Write and Format a White Paper

14 February 2025

Check out our step-by-step guide on creating a white paper that lands with your audience, and how to leverage AI to streamline the process.

An image of David's house burned down.

After the Fire

31 January 2025

Today in Los Angeles, while firefighters continue to battle the fires, there are more heroes working to help people who have lost everything.

A branding and packaging design for an ecological farmer florist in the Netherlands.

Graphic Design Comfort Food

17 January 2025

In 2025, what graphic design techniques are customers responding to? Let’s walkthrough the visuals that will elevate your content game.

AI written diagonally in blue font with a pink glow behind a mustard background.

Unlocking AI’s Potential for Design Teams: What Marketing Leaders Need to Know

09 December 2024

With so many AI design tools at our disposal, find out how your marketing team can spark creativity and harness this technology effectively.

An artist’s illustration of artificial intelligence (AI). This image represents how machine learning is inspired by neuroscience and the human brain.

How To Use AI for Creative Work

18 November 2024

Is there space for AI in the creative world? We’ve put together a few do’s and don’ts, including brainstorming and refining AI outputs.

A chess board with the main focus showing a bishop in front of the King to represent how AI can be used in business.

AI for Strategy Work

28 October 2024

Beyond content creation, AI can be used for strategic work and design. Learn to analyze your business, forecast, set goals, and more with AI.

An artist’s illustration of artificial intelligence (AI). The image shows bright ribbon-like material shaped in the profile of a person to depict how AI can be used creatively.

5 Ways to Use AI: Practical Tips for Marketing Executives

11 October 2024

With so many AI tools at our fingertips, do we really know how to use them? Find out how you can use AI and what software you should try.

Four people sitting around a table, having a meeting, to show the importance of team management during layoffs.

Doing More With Less: How to Manage a Team That’s Suffered Layoffs

20 September 2024

In 2024 to date, 412 tech companies have laid off more than 134,000 employees. Some of it is due to AI taking over jobs formerly done by humans. Other layoffs are the result of the obsession with “efficiency” (read: cost-cutting to promote shareholder value) that has lately consumed the industry. Laid-off content marketing writers and editors…

An AI robot sitting down at a desk with both hands on an open book.

Using AI Prompt Libraries to Get Useful Results Faster

06 September 2024

The two biggest roadblocks to generative AI usage are often how to create prompts that get the desired results faster, and finding ways to use AI that can help you and your team do more. That’s what makes prompt libraries such a game changer for organizations looking to use AI. Prompt libraries are carefully crafted…

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Briefing Your Brand

30 August 2024

You’ve worked hard to build your business—and your brand represents its reputation and its promise. And as important as logos, fonts, graphic styles, and color palettes are, your brand is about more than just these visual elements. Your brand begins with the messaging you want to convey to your audience, and the voice you communicate…

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