The Wordsmithie Blog

Musings on words, work, and the modern agency.

Perspectives on AI, content strategy, and craft — from the humans behind Wordsmithie.

The words "SEO" are prominently displayed on a gray desk. The letters are adorned with an abundance of lush green plants, creating a refreshing and natural atmosphere.
Blog

6 Types of Content Ideas That Attract Backlinks

In the age of AI-generated content and evolving algorithms, how can businesses attract backlinks effectively? Check out our insights.

Khaleelah Jones· April 14, 2025· 4 min read
A person with their hands on a laptop's keyboard. The screen is opened to Google Search Console.
Blog

Intro to Content Marketing Analytics: Metrics and What Tools to Use

Find out which content marketing metrics to measure, what tools to use, and where the future of content marketing analytics is heading.

Art Anthony· March 26, 2025· 6 min read
Scrabble tiles on a table, spelling out "AI Guide".
Blog

How To: Optimize Your Content in the Era of AI 

We cover how to adjust, optimize, and promote your content in this new age of AI content marketing -- all without losing the human touch.

Art Anthony· March 7, 2025· 6 min read
A bird's eye view of two people opposite each other, working on their laptops, with documents covering the table.
Blog

Winning Strategies: How to Write and Format a White Paper

Check out our step-by-step guide on creating a white paper that lands with your audience, and how to leverage AI to streamline the process.

Marissa Berenson Yaar· February 14, 2025· 6 min read
An image of David's house burned down.
Blog

After the Fire

Today in Los Angeles, while firefighters continue to battle the fires, there are more heroes working to help people who have lost everything.

David Bergheim· January 31, 2025· 7 min read
A branding and packaging design for an ecological farmer florist in the Netherlands.
Blog

Graphic Design Comfort Food

In 2025, what graphic design techniques are customers responding to? Let's walkthrough the visuals that will elevate your content game.

Ryan Bahrke· January 17, 2025· 4 min read
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Blog

Unlocking AI’s Potential for Design Teams: What Marketing Leaders Need to Know

With so many AI design tools at our disposal, find out how your marketing team can spark creativity and harness this technology effectively.

Ryan Bahrke· December 9, 2024· 4 min read
An artist’s illustration of artificial intelligence (AI). This image represents how machine learning is inspired by neuroscience and the human brain.
Blog

How To Use AI for Creative Work

Is there space for AI in the creative world? We've put together a few do’s and don’ts, including brainstorming and refining AI outputs.

Ryan Bahrke· November 18, 2024· 6 min read
A chess board with the main focus showing a bishop in front of the King to represent how AI can be used in business.
Blog

AI for Strategy Work

Beyond content creation, AI can be used for strategic work and design. Learn to analyze your business, forecast, set goals, and more with AI.

Eve Connell· October 28, 2024· 4 min read
An artist’s illustration of artificial intelligence (AI). The image shows bright ribbon-like material shaped in the profile of a person to depict how AI can be used creatively.
Blog

5 Ways to Use AI: Practical Tips for Marketing Executives

With so many AI tools at our fingertips, do we really know how to use them? Find out how you can use AI and what software you should try.

Marissa Berenson Yaar· October 11, 2024· 5 min read