Postings

Four people sitting around a table, having a meeting, to show the importance of team management during layoffs.

Doing More With Less: How to Manage a Team That’s Suffered Layoffs

20 September 2024

In 2024 to date, 412 tech companies have laid off more than 134,000 employees. Some of it is due to AI taking over jobs formerly done by humans. Other layoffs are the result of the obsession with “efficiency” (read: cost-cutting to promote shareholder value) that has lately consumed the industry. Laid-off content marketing writers and editors…

An AI robot sitting down at a desk with both hands on an open book.

Using AI Prompt Libraries to Get Useful Results Faster

06 September 2024

The two biggest roadblocks to generative AI usage are often how to create prompts that get the desired results faster, and finding ways to use AI that can help you and your team do more. That’s what makes prompt libraries such a game changer for organizations looking to use AI. Prompt libraries are carefully crafted…

Two artists sitting on the floor, with multiple sheets of paper fanned out in front of them.

Briefing Your Brand

30 August 2024

You’ve worked hard to build your business—and your brand represents its reputation and its promise. And as important as logos, fonts, graphic styles, and color palettes are, your brand is about more than just these visual elements. Your brand begins with the messaging you want to convey to your audience, and the voice you communicate…

A person holding a plant in their left hand to illustrate the evergreen cycle of content loops in growth marketing.

The Rise of Content Loops in Growth Marketing

15 August 2024

Growth marketing has become one of the few bright spots in marketing of 2024. It’s a rapidly growing discipline: Companies that are otherwise shedding jobs are doubling down on go-to-market and growth. Content distribution is increasingly competitive—it takes much more effort to find the right marketing channels to get eyeballs on your content. Among the…

A black and white dartboard with a yellow dart on the penultimate circle to illustrate that businesses should focus on their audience.

Know Your Audience: The Key to Impactful Content

29 July 2024

Crafting compelling content without a clear picture of your intended audience is like shouting into the void. We’ve said it before, and we’ll say it again: To create impactful content, you’ve got to know who you’re writing for (and why), so you can tailor your message for maximum impact, engagement, and retention. Understanding your people…

A woman dancing with a green dinosaur to signify Wordsmithie's stance on working with AI, and not against it.

Dancing with the Monster: How Wordsmithie Learned to Stop Worrying and Love AI

04 July 2024

As Wordsmithie kicks off our new AI newsletter, The Big A.I.dea, I wanted to share our agency’s AI origin story. Although we’d been toying with AI for several years (including building our own walled garden with GPT-3), the “big bang” for generative AI came on the last day of November 2022, with OpenAI’s public release…

A bionic hand and a human hand pointing and touching each other to symbolise the growing collaboration between AI and work.

How To Create AI Videos That Complement Your Content

21 June 2024

Although most people are now familiar with the concept of using GenAI tools like ChatGPT and Midjourney to create written content and images respectively, the rise of AI video generation hasn’t had quite the same impact in the mainstream. And there’s a good reason for that. Historically, AI-generated video just…wasn’t very good. In a previous…

A pair of glasses on a table on top of a notepad. A few scrunched up pages lie in the background showing the frustrations some people go through during content ideation.

Your Guide to Fresh Ideas: How to Ideate and Craft Compelling Content

07 June 2024

What are some fresh and unique content ideas for a video, a white paper, or a blog post? And how can you and your team, amid your busy working life, come up with them? We’ve talked before about some of the tips and tricks of the writing trade, and how to cut through the noise…

A black background and white neon text and graphics. The text in neon also reads "Just do it" to symbolise Nike's famous tagline.

Crafting Taglines: A Case Study on What Makes Memorable Marketing Slogans

24 May 2024

As marketers, we know that dreaming up short, punchy marketing slogans is just as difficult as churning out well-researched long-form copy. The fewer the words, the more impactful they need to be, which is why brand positioning can be so darn tricky. Slogan creation is an integral part of brand identity, so whatever you come…

Laptop on a desk with the screen open to a blog displaying different areas of the world. There is a book in front of the laptop with a candle and string of lights on the desk.

Cut Through the Noise: How to Get Eyeballs on Your Content in a Crowded Digital World

10 May 2024

The Earth’s population has just topped 8 billion people—and 7 billion of those people are writing content online.  Or so it seems. With newsletters, Substacks, blog posts, tech manuals, long-form copy, and threads on social media, there’s a lot of copywriting competition out there. Your company’s brilliant content has to fight for attention with influencer…