Ways of Working
In 2024 to date, 412 tech companies have laid off more than 134,000 employees. Some of it is due to AI taking over jobs formerly done by humans. Other layoffs are the result of the obsession with “efficiency” (read: cost-cutting to promote shareholder value) that has lately consumed the industry. Laid-off content marketing writers and editors…
Crafting compelling content without a clear picture of your intended audience is like shouting into the void. We’ve said it before, and we’ll say it again: To create impactful content, you’ve got to know who you’re writing for (and why), so you can tailor your message for maximum impact, engagement, and retention. Understanding your people…
When taking on a new blog client, where do writers even start? Here are our five tips to cover all the bases before you type your first word.
Technical writers are important members of the team, but what exactly do they do, and how is technical writing different from content writing?
As companies tighten their budgets, how can they reduce spending AND focus on employee engagement, health, and inclusive corporate cultures?
As the tech layoff epidemic continues, we take a look at how freelancers and contractors can lend a helping hand.
From making personal connections to creating safe learning spaces, we take a look at how to increase engagement of elearning courses.
We give you a rundown of the role of copywriters, how they benefit your company, and how do you know if you should hire them.
Is there a way that we can we truly engage our teams to do creative and innovative work? Maximize team creativity with these simple tips.
Since COVID-19 changed the way we view content marketing, what are the challenges and considerations for brands? Check our blog to find out.