Doing More With Less: How to Manage a Team That’s Suffered Layoffs
In 2024 to date, 412 tech companies have laid off more than 134,000 employees. Some of it is due to AI taking over jobs formerly done by humans. Other layoffs are the result of the obsession with “efficiency” (read: cost-cutting to promote shareholder value) that has lately consumed the industry. Laid-off content marketing writers and editors […]
Know Your Audience: The Key to Impactful Content
Crafting compelling content without a clear picture of your intended audience is like shouting into the void. We’ve said it before, and we’ll say it again: To create impactful content, you’ve got to know who you’re writing for (and why), so you can tailor your message for maximum impact, engagement, and retention. Understanding your people […]
Staring at the Blank Page (Screen): How Can Writers Begin?
When taking on a new blog client, where do writers even start? Here are our five tips to cover all the bases before you type your first word.
Your Ultimate Guide to Blog Content: Planning, Writing, and Launching for Success!
Whether you’re a seasoned blogger or a newcomer, read on for the best practices for successful blog content writing and audience building.
What a Technical Writer Does & Why You Should Hire One
Technical writers are important members of the team, but what exactly do they do, and how is technical writing different from content writing?
Why Bossism Won’t Work
As companies tighten their budgets, how can they reduce spending AND focus on employee engagement, health, and inclusive corporate cultures?
Contractors and Freelancers: A Finger in the Dam in the Face of Layoffs
As the tech layoff epidemic continues, we take a look at how freelancers and contractors can lend a helping hand.
Build Informal Learning Networks to Boost Your elearning Course Engagement
From making personal connections to creating safe learning spaces, we take a look at how to increase engagement of elearning courses.
Instagram Community Management 101: The Ultimate Guide
A blog post discussing why Instagram community management is important and how to achieve a loyal band of followers.
Copywriting 101: What Do Copywriters Do, Exactly?
We give you a rundown of the role of copywriters, how they benefit your company, and how do you know if you should hire them.