Steadfastly Human, Transforming with AI
When OpenAI’s ChatGPT hit with the force of a tornado in November 2022, many of us felt like Dorothy, trapped in her spinning farmhouse during a twister. We braced ourselves for a landing— only to emerge into a strange, Technicolor new world. Yet we were also ready for the storm: The fact is, we’ve been […]
The 2026 Brand Storytelling Toolkit
Build a brand story AI can’t flatten. Learn how to create a narrative and voice that stays clear, consistent, and memorable in the age of AI.
How to Measure the ROI of Long-Form Content in the Age of AI (And Why Holding Your Nerve Matters More Than Ever)
Short-form may win the scroll, but long-form wins the strategy. That’s what I’ve told CMOs, directors, and heads of marketing and content for years, and the message is finally starting to sink in. Long-form content has always been the quiet workhorse of high-performing marketing teams, particularly in enterprise SaaS, luxury e-commerce, financial services, and professional […]
How to Preserve Your Brand’s Human Voice in the AI Era
Discover how preserving human-created content keeps your brand’s voice authentic and future-proof in the age of AI storytelling.
The Automation Paradox: Why AI Needs Rick Rubins
When Anderson Cooper asked legendary record producer Rick Rubin what he actually does in the studio, Rubin admitted, “I have no technical ability, and I know nothing about music.” Then he added, “Well, I know what I like and what I don’t like. And I’m decisive about what I like and what I don’t like.” […]
Human Storytellers Reach Emotions AI Can’t
Why the human touch still connects with audiences, and how AI can help Who, or what, should write the stories we use in online content, executive speeches, brand marketing, and more? A recent job posting at OpenAI, among others, begs the question. The ad was for a “content strategist” with responsibilities including “create, write, and […]
How To: Train Custom Chatbots with Custom Business Data
Take a look at the importance of AI chatbot training, how to choose a chatbot platform, the process of training a chatbot, and more.
How To: Optimize Your Content in the Era of AI
We cover how to adjust, optimize, and promote your content in this new age of AI content marketing — all without losing the human touch.
Unlocking AI’s Potential for Design Teams: What Marketing Leaders Need to Know
With so many AI design tools at our disposal, find out how your marketing team can spark creativity and harness this technology effectively.
How To Use AI for Creative Work
Is there space for AI in the creative world? We’ve put together a few do’s and don’ts, including brainstorming and refining AI outputs.