A Guide to Repurposing Content in 2026
Breathe new life into your content by making updates and repurposing its media. This is how to make content work smarter, not harder!
The 2026 Brand Storytelling Toolkit
Build a brand story AI can’t flatten. Learn how to create a narrative and voice that stays clear, consistent, and memorable in the age of AI.
How to Measure the ROI of Long-Form Content in the Age of AI (And Why Holding Your Nerve Matters More Than Ever)
Short-form may win the scroll, but long-form wins the strategy. That’s what I’ve told CMOs, directors, and heads of marketing and content for years, and the message is finally starting to sink in. Long-form content has always been the quiet workhorse of high-performing marketing teams, particularly in enterprise SaaS, luxury e-commerce, financial services, and professional […]
How to Preserve Your Brand’s Human Voice in the AI Era
Discover how preserving human-created content keeps your brand’s voice authentic and future-proof in the age of AI storytelling.
Why Long-Form Content Matters More Than Ever
Discover why long-form content is thriving again in the AI era—how depth, clarity, and authority drive engagement today.
The Automation Paradox: Why AI Needs Rick Rubins
When Anderson Cooper asked legendary record producer Rick Rubin what he actually does in the studio, Rubin admitted, “I have no technical ability, and I know nothing about music.” Then he added, “Well, I know what I like and what I don’t like. And I’m decisive about what I like and what I don’t like.” […]
Human Storytellers Reach Emotions AI Can’t
Why the human touch still connects with audiences, and how AI can help Who, or what, should write the stories we use in online content, executive speeches, brand marketing, and more? A recent job posting at OpenAI, among others, begs the question. The ad was for a “content strategist” with responsibilities including “create, write, and […]
Build a Brand Bible That Sounds as Good as it Looks
Learn how to build a powerful branding bible that balances copy and design, defines your voice, and creates a consistent identity.
Case Studies: Practical Takeaways from Success Stories
Showcase your business’s real-world impact with case studies that highlight challenges, results, and replicable wins through storytelling.
Five Steps to Creating a Great E-book
A B2B e-book is a hook for leads, to build authority, begin conversations, and ultimately increase sales. Here’s how to write one.