Marketing

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Why You Need High-Value Lead Magnets in Your Content Strategy

28 July 2025

Lead magnets are designed to get customers to take action. Find out how to create one, and if AI is the future of lead magnet creation.

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How To: Build A Successful Ecommerce Content Strategy

12 May 2025

Master PPC, SEO, social, SMS, and email marketing strategies to make your ecommerce brand shine in a crowded market.

An image of the Google Ads dashboard on a screen and a magnifying glass zooming in the left corner of the dashboard.

Google Ads: Your Cheat Sheet to Copy that Converts in 2025

28 April 2025

How can you ensure your Google Ads convert? We have the ultimate cheat sheet (with examples and best practices) to copy that works in 2025.

The words "SEO" are prominently displayed on a gray desk. The letters are adorned with an abundance of lush green plants, creating a refreshing and natural atmosphere.

6 Types of Content Ideas That Attract Backlinks

14 April 2025

In the age of AI-generated content and evolving algorithms, how can businesses attract backlinks effectively? Check out our insights.

A person with their hands on a laptop's keyboard. The screen is opened to Google Search Console.

Intro to Content Marketing Analytics: Metrics and What Tools to Use

26 March 2025

Find out which content marketing metrics to measure, what tools to use, and where the future of content marketing analytics is heading.

Scrabble tiles on a table, spelling out "AI Guide".

How To: Optimize Your Content in the Era of AI 

07 March 2025

We cover how to adjust, optimize, and promote your content in this new age of AI content marketing — all without losing the human touch.

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Unlocking AI’s Potential for Design Teams: What Marketing Leaders Need to Know

09 December 2024

With so many AI design tools at our disposal, find out how your marketing team can spark creativity and harness this technology effectively.

An artist’s illustration of artificial intelligence (AI). The image shows bright ribbon-like material shaped in the profile of a person to depict how AI can be used creatively.

5 Ways to Use AI: Practical Tips for Marketing Executives

11 October 2024

With so many AI tools at our fingertips, do we really know how to use them? Find out how you can use AI and what software you should try.

A person holding a plant in their left hand to illustrate the evergreen cycle of content loops in growth marketing.

The Rise of Content Loops in Growth Marketing

15 August 2024

Growth marketing has become one of the few bright spots in marketing of 2024. It’s a rapidly growing discipline: Companies that are otherwise shedding jobs are doubling down on go-to-market and growth. Content distribution is increasingly competitive—it takes much more effort to find the right marketing channels to get eyeballs on your content. Among the…

A bionic hand and a human hand pointing and touching each other to symbolise the growing collaboration between AI and work.

How To Create AI Videos That Complement Your Content

21 June 2024

Although most people are now familiar with the concept of using GenAI tools like ChatGPT and Midjourney to create written content and images respectively, the rise of AI video generation hasn’t had quite the same impact in the mainstream. And there’s a good reason for that. Historically, AI-generated video just…wasn’t very good. In a previous…

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