Your Guide to Fresh Ideas: How to Ideate and Craft Compelling Content
What are some fresh and unique content ideas for a video, a white paper, or a blog post? And how can you and your team, amid your busy working life, come up with them? We’ve talked before about some of the tips and tricks of the writing trade, and how to cut through the noise […]
Crafting Taglines: A Case Study on What Makes Memorable Marketing Slogans
As marketers, we know that dreaming up short, punchy marketing slogans is just as difficult as churning out well-researched long-form copy. The fewer the words, the more impactful they need to be, which is why brand positioning can be so darn tricky. Slogan creation is an integral part of brand identity, so whatever you come […]
Cut Through the Noise: How to Get Eyeballs on Your Content in a Crowded Digital World
The Earth’s population has just topped 8 billion people—and 7 billion of those people are writing content online. Or so it seems. With newsletters, Substacks, blog posts, tech manuals, long-form copy, and threads on social media, there’s a lot of copywriting competition out there. Your company’s brilliant content has to fight for attention with influencer […]
Where to Distribute Content After Publishing a Blog Post
From social media to specific user platforms, check out where to effectively distribute your blog posts to maximize reach and engagement.
Is Long Form Copy Dead?
Your content should reflect what you hope to achieve and what your audience resonates with the most. Does long form copy still work? Read on.
Email Drip Campaigns: Getting the Most Out of Great Email Copy
Email drip is an effective strategy. Here’s what they are, how they work and why you should hire the best copywriters for your campaigns.
The 80/20 rule of marketing: What it is, why it’s important, & how it helps you grow your business
The 80/20 marketing rule helps to identify valuable customers, allocate resources more effectively and reduce costs. Here’s how to apply it.
How to Write a Great Video Script in Four Easy Steps
Unsure of where to start with a video script? Here’s a practical guide on how to write a video script that will attract your audience.
The Best Taglines on the Market (and How to Write Your Own)
We look at some of the best taglines for inspiration, plus how to write your own great tagline and how to know if it works!
7 Steps to Building a Strong Brand as a Writer
Your brand should evoke emotional reactions while driving home what makes it unique. Here are seven steps on how to build a strong brand.