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Wordsmithie — Here, There and Everywhere

18 August 2014

As Laura wrote in her recent post, Wordsmithie is a rapidly growing organization. Although our home base is in San Jose, near several of our Silicon Valley clients, we’re a widely scattered bunch. Many of our ’smithies operate in the Bay Area, but several live and work on the East Coast. We have others in…

Make Your Content More Shareable

30 June 2014

Businesses and organizations make a mistake if they optimize their online content just for search engines, which are really about one-on-one findability. You should also optimize for social media, which is about shareability. While important, search engine optimization (SEO) is essentially a pull mechanism. It requires individual searchers, each actively seeking to discover your content.…

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