So, you’re launching a new blog for your company or business. Excellent. It’s a great way to drum up interest in your products or services. If you’re new to blogging, here are five tips to get you going. 1. Have something to say. This seems obvious … until you read yet another blogpost by somebody…
As Laura wrote in her recent post, Wordsmithie is a rapidly growing organization. Although our home base is in San Jose, near several of our Silicon Valley clients, we’re a widely scattered bunch. Many of our ’smithies operate in the Bay Area, but several live and work on the East Coast. We have others in…
Businesses and organizations make a mistake if they optimize their online content just for search engines, which are really about one-on-one findability. You should also optimize for social media, which is about shareability. While important, search engine optimization (SEO) is essentially a pull mechanism. It requires individual searchers, each actively seeking to discover your content.…