Graphic Design Comfort Food

A branding and packaging design for an ecological farmer florist in the Netherlands.

In 2025, what graphic design techniques are customers responding to? Let’s walkthrough the visuals that will elevate your content game.

Briefing Your Brand

Two artists sitting on the floor, with multiple sheets of paper fanned out in front of them.

You’ve worked hard to build your business—and your brand represents its reputation and its promise. And as important as logos, fonts, graphic styles, and color palettes are, your brand is about more than just these visual elements. Your brand begins with the messaging you want to convey to your audience, and the voice you communicate […]

A Guide to Improving Long Form Content with Visuals in 2024

A close-up of a person holding a vintage camera with a large lens and an attached digital viewfinder, as well as a smartphone in their other hand.

If your business’ value isn’t easily captured through short social posts, you’re in luck! A few years back I used this space to discuss Graphic Design Trends for Long Form Content, which was followed by insights into how to use visual images to support copy. Fast forward to 2024. How do we best leverage visual […]

2021: New Year, New Design Trends

Wow, what a year it’s been. 2020 has been a rough one and the design world has had to adapt along with everything (and everyone) else. So, let’s revisit my graphic design predictions for 2020, and then see where I think we’re headed for 2021. For 2020, I figured that monochromatic layouts would be popular. […]