Picture Perfect: Using Visual Images to Boost Your Copy

As the old saying goes, a picture is worth a thousand words. Good quality pictures evoke emotion, and emotions often lead to action. And, most importantly, action means success for your campaign. Once you see how visual support can enhance your written copy, you may never go without it again. The right visual components, combined […]

Formula 1, Airbnb and the Power of Logos

the power of logos

It’s not every day that graphic design makes the front page, at least at least not as the topic for discussion. Uber’s made the news again recently, with yet another new logo—their fourth in recent years. Dunkin’ Donuts just announced that they are dropping “Donuts” from their well-known logo. Even the Ad Council replaced its […]

Do All Designers Create Logos? How Much Should a Logo Cost?

brand strategy

The myth of the Five Dollar Logo, and why it matters for your brand strategy. The conversation always goes something like this: “So, I’m starting a new business and well…I need a logo. Interested?” If we’re on the phone, what usually follows is a pause. If we’re communicating by email, there’s usually a suspiciously long […]

Where We Are Headed: Five Graphic Design Trends for 2017

2016 has been a year of ups and downs. As always, the events of the world have influenced the world of design. With that in mind, here are five design trends we predict will make an impact in 2017. The return of illustration After being pushed to the side for many years, what with computers taking over […]