Steadfastly Human, Transforming with AI
When OpenAI’s ChatGPT hit with the force of a tornado in November 2022, many of us felt like Dorothy, trapped in her spinning farmhouse during a twister. We braced ourselves for a landing— only to emerge into a strange, Technicolor new world. Yet we were also ready for the storm: The fact is, we’ve been […]
How to Measure the ROI of Long-Form Content in the Age of AI (And Why Holding Your Nerve Matters More Than Ever)
Short-form may win the scroll, but long-form wins the strategy. That’s what I’ve told CMOs, directors, and heads of marketing and content for years, and the message is finally starting to sink in. Long-form content has always been the quiet workhorse of high-performing marketing teams, particularly in enterprise SaaS, luxury e-commerce, financial services, and professional […]
Why Long-Form Content Matters More Than Ever
Discover why long-form content is thriving again in the AI era—how depth, clarity, and authority drive engagement today.
The Automation Paradox: Why AI Needs Rick Rubins
When Anderson Cooper asked legendary record producer Rick Rubin what he actually does in the studio, Rubin admitted, “I have no technical ability, and I know nothing about music.” Then he added, “Well, I know what I like and what I don’t like. And I’m decisive about what I like and what I don’t like.” […]
Human Storytellers Reach Emotions AI Can’t
Why the human touch still connects with audiences, and how AI can help Who, or what, should write the stories we use in online content, executive speeches, brand marketing, and more? A recent job posting at OpenAI, among others, begs the question. The ad was for a “content strategist” with responsibilities including “create, write, and […]
How To: Balance AI and Human Creativity (+ 7 AI Copywriting Tools That Work!)
We look at ways to harness the power of AI for good, cover the best free AI copywriting tools, and explore using them to supercharge content.
Case Studies: Practical Takeaways from Success Stories
Showcase your business’s real-world impact with case studies that highlight challenges, results, and replicable wins through storytelling.
Five Steps to Creating a Great E-book
A B2B e-book is a hook for leads, to build authority, begin conversations, and ultimately increase sales. Here’s how to write one.
Winning Strategies: How to Write and Format a White Paper
Check out our step-by-step guide on creating a white paper that lands with your audience, and how to leverage AI to streamline the process.
How To Use AI for Creative Work
Is there space for AI in the creative world? We’ve put together a few do’s and don’ts, including brainstorming and refining AI outputs.