Copywriting

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Is AI About To Change How We Write…Again?

12 April 2024

Not too long ago, in a post about using AI to generate a case study, we wrote the following statement: “Generative AI is not quite there yet. In short, AI tools fail to write like a human. Which is exactly what we’d expect, because…well, AI isn’t human.” To put it another way, we argued that…

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How to Write an Impact Report in 2024

25 March 2024

Whether it’s addressing an issue or showcasing your contributions, here’s our guide on how to write a report that effectively engages.

Creating Content People Will Actually Read

11 March 2024

There’s a lot of content out there, so how can we cut through the buzz and create impactful content people will read? Read on to find out!

This Client Case Study Was Created With Generative AI (And, Spoiler Alert: It Needs Work!)

26 February 2024

Can you use AI tools to create a compelling case study? We take a look at the approaches of AI, its challenges, and the results.

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Use AI to Inspire Your Writing: 7 Tips to Spark Creativity

15 January 2024

Explore 7 tips to fuel your writing with AI, from sparking creativity to enhancing your style with Eve Connell’s expert insights.

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Staring at the Blank Page (Screen): How Can Writers Begin?

27 November 2023

When taking on a new blog client, where do writers even start? Here are our five tips to cover all the bases before you type your first word.

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How Writers Can Make the Most of Prompt Engineering

30 October 2023

Writers are trying to figure out how to prompt AI tools to provide them the best outlines and ideas. Here are the processes we use internally.

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Is Long Form Copy Dead?

24 September 2023

Your content should reflect what you hope to achieve and what your audience resonates with the most. Does long form copy still work? Read on.

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Your Ultimate Guide to Blog Content: Planning, Writing, and Launching for Success!

01 September 2023

Whether you’re a seasoned blogger or a newcomer, read on for the best practices for successful blog content writing and audience building.

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What a Technical Writer Does & Why You Should Hire One

17 August 2023

Technical writers are important members of the team, but what exactly do they do, and how is technical writing different from content writing?

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