Is AI About To Change How We Write…Again?

A group of Lego heads in a line, each denoting a different facial expression as a nod to AI developing its emotional intelligence.

Not too long ago, in a post about using AI to generate a case study, we wrote the following statement: “Generative AI is not quite there yet. In short, AI tools fail to write like a human. Which is exactly what we’d expect, because…well, AI isn’t human.” To put it another way, we argued that […]

Is Long Form Copy Dead?

A woman sitting down and writing in a notebook.

Your content should reflect what you hope to achieve and what your audience resonates with the most. Does long form copy still work? Read on.