Posts by Laura Bergheim
Celebrating Wordsmithie’s First Five Years
This summer, Wordsmithie celebrated its fifth anniversary, and what a wild joy ride it’s been. As we roll back to work after the well-deserved Labor Day holiday, I’ve been thinking a lot about how we’ve grown as a company, how I’ve changed as a founder and coach-player, and how our team has evolved into an…
Read MoreHow to Start (and Finish!) a Content Audit
Content audit. Those two words can strike fear into the hearts of marketers and copywriters everywhere. And yet in today’s content marketing-centric world, content audits are more important than ever. The more content you put out there as various bits of information dispersed across multiple mediums — from landing pages, blogposts and downloadable content to…
Read MoreCopywriting: Are Your Words Working for You?
These days, we’re a culture obsessed with instant gratification. Unfortunately, copywriters are finding this out the hard way. No one has time to read copy in its entirety anymore. But give them a five-second video sound bite—or, even better, an easy-to-digest, vibrant-looking infographic—and you’re good to go. So, these days, when copywriting one needs to think carefully…
Read More3 Keys to a Useful White Paper
We provide a lot of copywriting here at Wordsmithie, for projects ranging from case studies to email blasts to web pages. White papers are particularly challenging. A white paper provides your point of view on a topic that’s important to both you and your customers or clients. It helps build or enhance your credibility. Here…
Read MoreStart 2015 with a New Calendar
With the old year rapidly winding down, it’s a good time to think about your editorial calendar for the new year. Maybe you write your organization’s blog all by yourself. Or maybe you enlist help from other knowledgeable people in your office. However you work, a calendar will help get you off to a good…
Read MoreTrust and Native Advertising
We’ve followed the controversy about native advertising with a lot of interest. The Federal Trade Commission (FTC) has been scrutinizing—and may even attempt to regulate—the way that media and brands use native advertising. But what exactly is native advertising? Amazingly, there’s not a clear answer. Even the Interactive Advertising Bureau, which really ought to know,…
Read MoreFlog That Blog | 5 Tips For Starting Your Own Blog
So, you’re launching a new blog for your company or business. Excellent. It’s a great way to drum up interest in your products or services. If you’re new to blogging, here are five tips to get you going. 1. Have something to say. This seems obvious … until you read yet another blogpost by somebody…
Read MoreA New Site for an Evolving Agency
When I started Wordsmithie in June, 2010, I wasn’t sure where we were headed—but I knew that the task of finding great content creators was bedeviling everyone I met in Silicon Valley. Even my marketing colleagues at Google (where I worked from 2005-2010) were struggling to find great writers and editors for everything from UX…
Read MoreWorking with Wordsmithie
You might remember an old tagline from a burger chain: Have it your way. It’s the same way in our business. Every client is different, with unique needs, experiences and expectations. There is no single, approved way to handle a project. Each one is different—and although we have standard processes, we usually tweak them to…
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