Author
Editor
Alice LaPlante was a Stegner Fellow and Jones Lecturer at Stanford University, and taught writing at Stanford for more than 20 years. She is the award-winning New York Times best-selling author of four novels, and wrote The Making of a Story, the best-selling textbook on writing published by W.W. Norton. Alice also is also a sought-after content writer, strategist, and story consultant for leading technology firms.
Posts by Alice LaPlante
Five Steps to Creating a Great E-book
A B2B e-book is a hook for leads, to build authority, begin conversations, and ultimately increase sales. Here's how to write one.
Alice LaPlante
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Doing More With Less: How to Manage a Team That's Suffered Layoffs
In 2024 to date, 412 tech companies have laid off more than 134,000 employees . Some of it is due to AI taking over jobs formerly done by humans.
Alice LaPlante
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Creating Content People Will Actually Read
There's a lot of content out there, so how can we cut through the buzz and create impactful content people will read? Read on to find out!
Alice LaPlante
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Staring at the Blank Page (Screen): How Can Writers Begin?
When taking on a new blog client, where do writers even start? Here are our five tips to cover all the bases before you type your first word.
Alice LaPlante
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Email Drip Campaigns: Getting the Most Out of Great Email Copy
Email drip is an effective strategy. Here's what they are, how they work and why you should hire the best copywriters for your campaigns.
Alice LaPlante
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7 Steps to Building a Strong Brand as a Writer
Your brand should evoke emotional reactions while driving home what makes it unique. Here are seven steps on how to build a strong brand.
Alice LaPlante
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