Author
For more than a decade Arris has worked as a freelance writer, editor and communications consultant. She has also taught university level courses on the art of communication, public relations and journalism. Arris is a Pinterest addict who loves a good night’s sleep and a nice cup of coffee. She resides in the San Francisco Bay Area with her husband and three kids (hence the need for a nice cup of coffee).
Posts by Arris Shabaglian
Picture Perfect: Using Visual Images to Boost Your Copy
As the old saying goes, a picture is worth a thousand words. Good quality pictures evoke emotion, and emotions often lead to action.
Arris Shabaglian
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5 Ingredients for Copywriting Success: Tips and Tricks of the Trade
Whether you're a seasoned copywriter or just starting out, here are five tips to write engaging copy that reaches your target audience.
Arris Shabaglian
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How Marketers Can Use VUI to Their Advantage
VUI is altering how marketers communicate with their audiences. Here are some things to consider when mainstreaming VUI into your strategies.
Arris Shabaglian
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5 Ways to Effectively Use a Landing Page with Social Media
One of the must-have online marketing tools is a well-designed landing page. Landing pages are essential to B2B and B2C services when marketing a product, and, when done right, can…
Arris Shabaglian
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New Rules for Collecting Data that Every Freelancer Should Know
This past spring proved to be a challenging time for those involved in processing, storing and using data through online platforms.
Arris Shabaglian
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Surviving the Holiday Work Slump
Managing the stress amid deadlines and expectations is hard. This time of year is stressful; between the various holiday parties, family gatherings, and extra weekend activities…
Arris Shabaglian
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