Bastiaan is a social strategist who helps companies big and small to achieve better results from social media marketing. He has spent more than 20 years in marketing and the past 5 specialized in social media. He uses social channels to drive brand and engagement metrics, and deliver against KPIs like traffic, sales and leads for brands like eBay, Hotels.com and Expedia.Bastiaan is also an online travel entrepreneur, combining his passions for travel and all things digital. For more information visit: smarttalentmarketing.com