Author
Heidi launched her writing career as a newspaper and magazine journalist—most notably as a Boston correspondent for People magazine. She transitioned into marketing communications for business, helping clients find the right words to engage their audiences. Heidi is a Senior Editor for Wordsmithie, and also runs her own freelance writing business on the side. She writes within a range of industries including technology, healthcare, financial services, legal services, education and nonprofits. Her slogan: “Every business has a story. Let’s tell yours together.”
Posts by Heidi LaFleche
Writing a Press Release that Gets Attention — and Results
We talk about why you need a press release and how to attract media attention. From formatting to writing the copy, read on to learn from us.
Heidi LaFleche
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How to Write a Business Case Study that Engages Customers
We give you the full scoop on why a business case study is important and how to write one that engages customers.
Heidi LaFleche
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Wordsmithie Side Hustlers: Jason Rogers
We know Jason Rogers as a thoughtful tech storyteller, but the sports world knows him as an NHL reporter, columnist, and television host.
Heidi LaFleche
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Wordsmithie Side Hustlers: Marlene Tam
Whether designing a strategic marketing campaign for clients or giving back to her community, Marlene Tam always brings her A game.
Heidi LaFleche
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Wordsmithie Side Hustlers: Bianca Connolly
Aside from writing, Bianca Connolly is building a business to practice "life architecture". Don't know what that is? Let her teach you!
Heidi LaFleche
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Wordsmithie Side Hustlers: Khaleelah Jones
Meet 'Smithie Khaleelah Jones, an award-winning digital marketer with a passion for small businesses and solopreneurs.
Heidi LaFleche
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