Author
Widely experienced in journalism, marketing communications and advertising, Jim has worked with top creative agencies to deliver print, Internet and interactive projects to Fortune 500 companies. His expertise ranges from technology and healthcare/pharmaceuticals to defense and veterans issues. Jim is also the author/editor of six books, writing extensively on the Civil War and baseball. In addition to his Wordsmithie role, Jim is Co-founder and Creative Director of Taillight Communications.
Posts by Jim Leeke
Working with Your Wordsmithie Creative Team
Wordsmithie has been a wonderful partner, working alongside us on everything from content planning and strategy to white-paper, case-study and tip-sheet writing.
Jim Leeke
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Voice and Tone
Start work with an agency or copywriter, and you’ll soon be asked about your organization’s “voice and tone.” What language do you speak?
Jim Leeke
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What's a Copywriter, and Why Your Business Needs One
You hire a content agency like Wordsmithie to create a brochure, datasheet or website. The agency promptly assigns you a copywriter.
Jim Leeke
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Here's the Thing...
Any experienced copywriter will tell you, usually with a sad shake of the head, that most clients think they can write, and that nearly all of them are wrong.
Jim Leeke
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Write What They Mean...
As you prepare to write a case study , white paper or data sheet, you’ll gather as much information and background material as you can.
Jim Leeke
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Step Away from the Keyboard
I’ve been looking back over various lists of copywriting tips published online over the past several years. They provide lots of good advice.
Jim Leeke
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