
Author
Growth Lead
Khaleelah is a 2x exited founder and seasoned growth leader with a deep background in digital marketing. She started, scaled, and sold Careful Feet Digital, a boutique agency specialising in SEO, social media, and content marketing, and was co-CEO of Ada’s List, Europe’s largest community for women in tech. She has also led marketing teams at high-growth startups in Europe and the US, with a focus on scaling through performance marketing, partnerships, and brand strategy. Today, she combines hands-on expertise in SEO and social media with her broader experience as a non-executive director and mentor to founders and Series A companies. Alongside her client work, she is completing her first book, a history of women in the workplace.
Posts by Khaleelah Jones

How to Measure the ROI of Long-Form Content in the Age of AI (And Why Holding Your Nerve Matters More Than Ever)
Short-form may win the scroll, but long-form wins the strategy. That’s what I’ve told CMOs, directors, and heads of marketing and content for years, and the message is finally…
Khaleelah Jones
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Google Ads: Your Cheat Sheet to Copy that Converts in 2025
How can you ensure your Google Ads convert? We have the ultimate cheat sheet (with examples and best practices) to copy that works in 2025.
Khaleelah Jones
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6 Types of Content Ideas That Attract Backlinks
In the age of AI-generated content and evolving algorithms, how can businesses attract backlinks effectively? Check out our insights.
Khaleelah Jones
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The Rise of Content Loops in Growth Marketing
Growth marketing has become one of the few bright spots in marketing of 2024. It’s a rapidly growing discipline:
Khaleelah Jones
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What, Exactly, is the Metaverse? (And Why Should Anyone Care?)
Few people understand the metaverse. Here's a rundown on what's the metaverse, plus how to enter it and make the most out of your experience!
Khaleelah Jones
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Is AI Copywriting Better Than a Copywriter?
We talk about the rise of artificial intelligence copy tools, and if this means whether writing assistants are coming for copywriters' jobs.
Khaleelah Jones
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