Author
Senior Editor
As a lifelong writer with an early passion for short fiction, Marissa’s first brush with technology writing came as an editor and then corporate communications specialist for International Data Group (IDG). She has spent the last seven years crafting captivating marketing content for startups in adtech, SaaS, and cybersecurity, and supports Wordsmithie with case studies, web copy, articles, and blog posts.
Posts by Marissa Berenson Yaar
Case Studies: Practical Takeaways from Success Stories
Showcase your business’s real-world impact with case studies that highlight challenges, results, and replicable wins through storytelling.
Marissa Berenson Yaar
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Winning Strategies: How to Write and Format a White Paper
Check out our step-by-step guide on creating a white paper that lands with your audience, and how to leverage AI to streamline the process.
Marissa Berenson Yaar
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5 Ways to Use AI: Practical Tips for Marketing Executives
With so many AI tools at our fingertips, do we really know how to use them? Find out how you can use AI and what software you should try.
Marissa Berenson Yaar
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Crafting Taglines: A Case Study on What Makes Memorable Marketing Slogans
As marketers, we know that dreaming up short, punchy marketing slogans is just as difficult as churning out well-researched long-form copy.
Marissa Berenson Yaar
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Where to Distribute Content After Publishing a Blog Post
From social media to specific user platforms, check out where to effectively distribute your blog posts to maximize reach and engagement.
Marissa Berenson Yaar
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The robots are here – and I still have a job
Will AI replace copywriters? We think it'll supplement our work and make us work smarter. See why by reading our blog post.
Marissa Berenson Yaar
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