Picture Perfect: Using Visual Images to Boost Your Copy
As the old saying goes, a picture is worth a thousand words. Good quality pictures evoke emotion, and emotions often lead to action. And, most importantly, action means success for your campaign. Once you see how visual support can enhance your written copy, you may never go without it again. The right visual components, combined […]
5 Ingredients for Copywriting Success: Tips and Tricks of the Trade
Whether you’re a seasoned copywriter or just starting out, here are five tips to write engaging copy that reaches your target audience.
How Marketers Can Use VUI to Their Advantage
VUI is altering how marketers communicate with their audiences. Here are some things to consider when mainstreaming VUI into your strategies.
5 Ways to Effectively Use a Landing Page with Social Media
One of the must-have online marketing tools is a well-designed landing page. Landing pages are essential to B2B and B2C services when marketing a product, and, when done right, can yield great results. They serve many purposes: to provide information, generate and track leads, and increase SEO status. In this climate of heavy marketing through […]
New Rules for Collecting Data that Every Freelancer Should Know
This past spring proved to be a challenging time for those involved in processing, storing and using data through online platforms. Between Facebook CEO, Mark Zuckerberg’s appearance on Capitol Hill explaining the damage caused by Facebook’s data breach and privacy violations and the new regulations imposed by the European Union, it could leave your head […]
Surviving the Holiday Work Slump
Managing the stress amid deadlines and expectations is hard. This time of year is stressful; between the various holiday parties, family gatherings, and extra weekend activities, it can be difficult to stay focused on your work. If you’ve been feeling sluggish and lacking focus, you’re not alone. According to Peakon, an HR data analysis company, […]
Finding Balance in the Freelance Economy
It’s 10 p.m. and here I am, working my freelance job. I’m one of many workers that have recently joined the freelance economy. Why? This is the job that allows me to exercise my passion, helps contribute to the bills, allows my kids to partake in expensive extracurricular activities and gives me a different sense […]