Author: David Bergheim

David joined Wordsmithie in 2014 following a 17-year stint working in marketing and career services at the Yale School of Management, Emory University’s Goizueta Business School, and the University of San Diego. In addition to his work as Wordsmithie’s Chief Strategy Officer, David is a political satirist with more than 50,000 followers on Twitter. His 2015 novel, Greenbeaux, was named one of the best books of the year by Kirkus Review. David has an MBA from Yale and a Bachelor of Arts degree in English Literature from the University of Arizona. He lives and works in his happy place of Tucson, Arizona.

After the Fire

An image of David's house burned down.

Today in Los Angeles, while firefighters continue to battle the fires, there are more heroes working to help people who have lost everything.

A Novel Approach to Business Writing

Have you ever found yourself struggling to write something at work?  You might have all the empirical data you need to write a persuasive case study, or a great idea for a blog post.  But when you sit down to write, you just spin your wheels and get stuck. I knew this feeling well when […]

Testing Your Brand Message

There’s an art to telling the story of your brand. Whether you’re trying to convey your message through a brief slogan or a more in-depth communiqué, finding the right combination of words to drive customers to your door can sometimes feel like throwing darts against a board. What you say might stick. But how do […]