Skip to content
  • ARIA
  • Who We Are
  • Meet The Team
  • Our Work
  • Design
  • Blog
  • Connect
  • ARIA
  • Who We Are
  • Meet The Team
  • Our Work
  • Design
  • Blog
  • Connect

Author: Heidi LaFleche

Heidi launched her writing career as a newspaper and magazine journalist—most notably as a Boston correspondent for People magazine. She transitioned into marketing communications for business, helping clients find the right words to engage their audiences. Heidi is a Senior Editor for Wordsmithie, and also runs her own freelance writing business on the side. She writes within a range of industries including technology, healthcare, financial services, legal services, education and nonprofits. Her slogan: “Every business has a story. Let’s tell yours together.”

Writing a Press Release that Gets Attention — and Results

A news inscription on neon signboard, hanging on a street.

We talk about why you need a press release and how to attract media attention. From formatting to writing the copy, read on to learn from us.

How to Write a Business Case Study that Engages Customers

Two women with notebooks fanned out on a table, facing each other.

We give you the full scoop on why a business case study is important and how to write one that engages customers.

Wordsmithie Side Hustlers: Jason Rogers

Wordsmithie Team Spotlight: Jason Rogers

We know Jason Rogers as a thoughtful tech storyteller, but the sports world knows him as an NHL reporter, columnist, and television host.

Wordsmithie Side Hustlers: Marlene Tam

Wordsmithie Team Spotlight: Marlene Tam

Whether designing a strategic marketing campaign for clients or giving back to her community, Marlene Tam always brings her A game.

Wordsmithie Side Hustlers: Bianca Connolly

Wordsmithie Team Spotlight: Bianca Connolly

Aside from writing, Bianca Connolly is building a business to practice “life architecture”. Don’t know what that is? Let her teach you!

Wordsmithie Side Hustlers: Khaleelah Jones

Wordsmithie Spotlight Series | Khaleelah Jones

Meet ‘Smithie Khaleelah Jones, an award-winning digital marketer with a passion for small businesses and solopreneurs.

Wordsmithie Side Hustlers: David Bergheim

Wordsmithie Spotlight Series | David Bergheim

David Bergheim joined Wordsmithie at the same time when he created Russell Greenbeaux. Who is David, and who is Russel?! Read on to find out!

Wordsmithie Side Hustlers: Michael Gaylord

Wordsmithie Spotlight Series | Michael Gaylord

When he’s not orchestrating words, Michael Gaylord is orchestrating notes for performances and productions. Here’s his story.

Wordsmithie Side Hustlers: Laura Bergheim

Wordsmithie Team Spotlight | Laura Bergheim

A Writer’s Tale: For Love of Fact and Fiction. Read on to learn more about the life of Wordsmithie’s founder, Laura Bergheim.

6 Tips on How to Write for a Global Audience

A person holding a magnifying glass over a map of the world.

The internet has made it possible for companies to expand their reach. Here’s how to make sure your message is understood by global audiences.

Next →

Words We Love

Micturate [mik-chuh-reyt] verb –

The polite way to say “urinate,” though micturating in public is anything but polite.

Akimbo [uh-kim-boh] adj, adv –

To stand with hands on hips, elbows bowed outward. Goes really well with the expression, “Oh, no you didn’t!”

Gesticulate [je-stik-yuh-leyt] verb –

To express oneself using excited, animated gestures; especially useful during sporting events and election years.

Juxtaposition [juhk-stuh-puh-zish-uh] noun –

The placing of two things side-by-side for comparison. The reason broccoli tastes worse next to ice cream.

Boarding [bohr-ding] noun & verb –

In ice hockey, a penalty for hitting an opponent into the protective boards surrounding the rink. In airport delays, the happiest moment of your life.

Gobsmacked [gob-smakt] adjective –

Utterly astounded or astonished. Often experienced when finding a parking space, or when not finding a parking space.

Loquacious [loh-kwey-shuh s] adjective –

Talking freely and sometimes excessively. Don’t even get us started on loquacious people, you’ll never hear the end of it.

Analysand [uh-nal-uh-sand] noun –

A person undergoing psychoanalysis. Usually blamed on the mother.

Thither [thith -er] adverb –

To go toward, the forgotten antonym to “hither.” Or, Sylvester the Cat saying “scissor.”

Luddite [luhd-ahyt] noun –

Someone who is opposed or resistant to new technology. We tried to Google it, but we never could figure out how to work that thing.

Mashugana [muh-shoo g-uh-nuh] noun –

Yiddish for nonsense, silliness, or craziness. Or the person behaving as such.

Bespoke [bih-spohk] adjective –

Made to order, custom-made. We’d use that word in our tagline, but nobody would know what it means — except maybe a tailor.

Tittup [tit-uh p] noun –

An exaggerated prancing, bouncing movement or manner of moving. A twerk is a tittup, but not necessarily the other way around.

Antagonist [an-tag-uh-nist] noun –

The person who is opposed to the hero of the story. You might call them a “villain,” but we like to keep an open mind.

Pontificate [pon-tif-i-keyt] verb –

To drone on and on about something in a stuck-up way. The Hipster’s Special.

Maven [mey-vuh n] noun –

An expert or connoisseur. Usually a buzzkill at a cocktail party or wedding reception.

Ruminate [roo-muh-neyt] verb –

To ponder or consider something deeply; not always caused by rum.

Reach Out

Does your brand have something to say? Fill out our form and tell us what’s on your mind.

We’re listening!

Please enable JavaScript in your browser to complete this form.
Name *
Loading
Facebook Linkedin Instagram

Wordsmithie, Inc.
US: +1 (650) 209-0936
EU: +1 (650) 488-7700

© 2026 Wordsmithie, Inc. All Rights Reserved.

We value your privacy

We use cookies to enhance your browsing experience, serve personalised ads or content, and analyse our traffic. By clicking "Accept", you consent to our use of cookies.

Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}