Author: Jennie Cohen

A former Google employee and longtime writer and editor who's worked extensively in the technology sector and beyond, Jennie holds degrees from Harvard University and the Columbia University Graduate School of Journalism. She's dedicated to helping brands tell their stories as simply and beautifully as possible. Jennie lives in a 320-year-old house in the seaside town of Marblehead, Massachusetts, with her three kids, two dogs, and one husband.

The 2026 Brand Storytelling Toolkit

brand storytelling framework

Build a brand story AI can’t flatten. Learn how to create a narrative and voice that stays clear, consistent, and memorable in the age of AI.

The Automation Paradox: Why AI Needs Rick Rubins

A man in a brown jumper sitting on a wooden chair, working at a desk.

When Anderson Cooper asked legendary record producer Rick Rubin what he actually does in the studio, Rubin admitted, “I have no technical ability, and I know nothing about music.” Then he added, “Well, I know what I like and what I don’t like. And I’m decisive about what I like and what I don’t like.” […]