Posts by Marissa Berenson Yaar
Case Studies: Practical Takeaways from Success Stories
Showcase your business’s real-world impact with case studies that highlight challenges, results, and replicable wins through storytelling.
Read MoreWinning Strategies: How to Write and Format a White Paper
Check out our step-by-step guide on creating a white paper that lands with your audience, and how to leverage AI to streamline the process.
Read More5 Ways to Use AI: Practical Tips for Marketing Executives
With so many AI tools at our fingertips, do we really know how to use them? Find out how you can use AI and what software you should try.
Read MoreCrafting Taglines: A Case Study on What Makes Memorable Marketing Slogans
As marketers, we know that dreaming up short, punchy marketing slogans is just as difficult as churning out well-researched long-form copy. The fewer the words, the more impactful they need to be, which is why brand positioning can be so darn tricky. Slogan creation is an integral part of brand identity, so whatever you come…
Read MoreWhere to Distribute Content After Publishing a Blog Post
From social media to specific user platforms, check out where to effectively distribute your blog posts to maximize reach and engagement.
Read MoreThe robots are here – and I still have a job
Will AI replace copywriters? We think it’ll supplement our work and make us work smarter. See why by reading our blog post.
Read MoreWhat a Technical Writer Does & Why You Should Hire One
Technical writers are important members of the team, but what exactly do they do, and how is technical writing different from content writing?
Read MoreCreating Metaverse Content: The What, Where, and Why
The metaverse is an immersive medium full of opportunities. We talk about where your content should go and how to create metaverse content!
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