2021: New Year, New Design Trends

Wow, what a year it’s been. 2020 has been a rough one and the design world has had to adapt along with everything (and everyone) else. So, let’s revisit my graphic design predictions for 2020, and then see where I think we’re headed for 2021. For 2020, I figured that monochromatic layouts would be popular. […]

Formula 1, Airbnb and the Power of Logos

the power of logos

It’s not every day that graphic design makes the front page, at least at least not as the topic for discussion. Uber’s made the news again recently, with yet another new logo—their fourth in recent years. Dunkin’ Donuts just announced that they are dropping “Donuts” from their well-known logo. Even the Ad Council replaced its […]

Do All Designers Create Logos? How Much Should a Logo Cost?

brand strategy

The myth of the Five Dollar Logo, and why it matters for your brand strategy. The conversation always goes something like this: “So, I’m starting a new business and well…I need a logo. Interested?” If we’re on the phone, what usually follows is a pause. If we’re communicating by email, there’s usually a suspiciously long […]