Localization: How to Create Bilingual Content That Speaks to Multiple Audiences
Translation and content localization can be challenging. Here are five best practices for localizing content effectively.
Author: Sonia Acosta
After being laid off from big tech in summer of 2022, Sonia turned a 20-year side hustle into her full-time gig as a freelance marketing and content consultant and joined Wordsmithie. With a mixed non-profit and tech background, Sonia has 15+ years of highly dynamic and bilingual (English & Spanish) experience across marketing, brand, and content for notable B2C and B2B brands like Girl Scouts of the USA (serving as the lead on cookie content (YUM) for almost 7 years!) and Shopify.