The Wordsmithie Blog

Musings on words, work, and the modern agency.

Perspectives on AI, content strategy, and craft — from the humans behind Wordsmithie.

A close-up of a person holding a vintage camera with a large lens and an attached digital viewfinder, as well as a smartphone in their other hand.
Blog

A Guide to Improving Long Form Content with Visuals in 2024

If your business’ value isn’t easily captured through short social posts, you’re in luck! A few years back I used this space to discuss Graphic Design Trends for Long Form Content, which was followed by insights into how to use visual images to support copy. Fast forward to 2024. How do we best leverage visual […]

Ryan Bahrke· April 26, 2024· 4 min read
A group of Lego heads in a line, each denoting a different facial expression as a nod to AI developing its emotional intelligence.
Blog

Is AI About To Change How We Write…Again?

Not too long ago, in a post about using AI to generate a case study, we wrote the following statement: “Generative AI is not quite there yet. In short, AI tools fail to write like a human. Which is exactly what we’d expect, because…well, AI isn’t human.” To put it another way, we argued that […]

Art Anthony· April 12, 2024· 4 min read
A bird's eye view of three people working with printed graphs scattered over the table.
Blog

How to Write an Impact Report in 2024

Whether it's addressing an issue or showcasing your contributions, here's our guide on how to write a report that effectively engages.

Kay Fabella· March 25, 2024· 5 min read
Blog

Creating Content People Will Actually Read

There's a lot of content out there, so how can we cut through the buzz and create impactful content people will read? Read on to find out!

Alice LaPlante· March 11, 2024· 5 min read
Blog

This Client Case Study Was Created With Generative AI (And, Spoiler Alert: It Needs Work!)

Can you use AI tools to create a compelling case study? We take a look at the approaches of AI, its challenges, and the results.

Art Anthony· February 26, 2024· 8 min read
Blog

Where to Distribute Content After Publishing a Blog Post

From social media to specific user platforms, check out where to effectively distribute your blog posts to maximize reach and engagement.

Marissa Berenson Yaar· January 29, 2024· 4 min read
A digital rendering of numerous interconnected microchips forming a vast network, with a prominent chip in the center featuring the ChatGPT logo in neon teal against a black background.
Blog

Use AI to Inspire Your Writing: 7 Tips to Spark Creativity

Explore 7 tips to fuel your writing with AI, from sparking creativity to enhancing your style with Eve Connell's expert insights.

Eve Connell· January 15, 2024· 7 min read
featured image — Kicking Off 2024 and Looking Back at 2023
Blog

Kicking Off 2024 and Looking Back at 2023

Our CEO and founder, Laura, reflects on how 2023 has been for the business and what to expect in the coming year.

Laura Bergheim· December 31, 2023· 4 min read
A notepad opened to a blank page with a pencil in the middle.
Blog

Staring at the Blank Page (Screen): How Can Writers Begin?

When taking on a new blog client, where do writers even start? Here are our five tips to cover all the bases before you type your first word.

Alice LaPlante· November 27, 2023· 5 min read
Chat GPT on cell phone
Blog

AI is Only as Good as its Ingredients

As AI grows, here's how you can use well-engineered prompts as a starting point and how to add your personal touch to the writing.

Nichole Bernier· November 13, 2023· 5 min read