Perspectives on AI, content strategy, and craft — from the humans behind Wordsmithie.
What are the opportunities and concerns surrounding generative AI? We look at generative AI tools, if it works and the future of copywriting.
Art Anthony·
May 26, 2023·
6 min read
Find out the difference between an impact report and an annual report. Plus, we give our advice on what an impact report should contain!
Eve Connell·
May 8, 2023·
6 min read
Translation and content localization can be challenging. Here are five best practices for localizing content effectively.
Sonia Acosta·
April 28, 2023·
5 min read
We look at why website copy is important for your business, SEO strategy, and user experience. Plus we give you the best practices to follow!
Jason Rogers·
April 10, 2023·
6 min read
As companies tighten their budgets, how can they reduce spending AND focus on employee engagement, health, and inclusive corporate cultures?
Kay Fabella·
March 31, 2023·
9 min read
We look at some of the best taglines for inspiration, plus how to write your own great tagline and how to know if it works!
Fritz Holznagel·
March 24, 2023·
4 min read
Your brand should evoke emotional reactions while driving home what makes it unique. Here are seven steps on how to build a strong brand.
Alice LaPlante·
March 17, 2023·
7 min read
As the tech layoff epidemic continues, we take a look at how freelancers and contractors can lend a helping hand.
Nichole Bernier·
March 2, 2023·
4 min read
We take a look at why short words are dominating pop music, and how we can apply this to our writing to make our message easier to digest.
Fritz Holznagel·
February 23, 2023·
4 min read
We discuss the benefits of having a remote and distributed workforce compared to traditional office environments.
Eve Connell·
February 16, 2023·
4 min read